JEP news content plays an integral part in Island life, resulting in huge levels of reader engagement across multiple channels.
For marketers, this engagement means that advertising messages benefit from the high trust, visibility and recall.
of the JEP e-Edition
RUN OF PAPER (ROP)
ROP positions (those spaces in and around editorial) are used to showcase a hugely diverse range of products and services, comprising a vibrant mixture of finance, law, IT, construction, retail, entertainment, leisure, local government, charities and more. This variety creates an excellent opportunity for advertisers to reach the browsing public, creating a need and fulfilling it.
ROP advertising is designed to be attention-grabbing with a clear call to action.
The Classified section is an easy to navigate directory appearing towards the back of the newspaper. It includes sections for property, jobs, cars, local services and community notices.
Readers that visit the classified section are often ready to make a purchasing decision. As a result, Classified advertising generates a high conversion rate for advertisers.
Combining Classified and ROP is a good way for advertisers to reach a blend of seekers and browsers.
HIGH IMPACT SHAPES
There’s no second chance at making a good first impression! Get creative and make your potential customers look twice; these high impact shapes are designed to divert reader attention to your message.
JERSEY EVENING POST ONLINE
With the rise of fake news and brand reputational issues making headlines, it’s also more important than ever to ensure that your advertising appears alongside trusted content.
Adverts that appear on our website benefit from a conversion rate that is twice as high as the UK average.
Our experienced and knowledgeable account managers will recommend a package to suit your budget, with discounts offered based on campaign volume and duration.
Talk to real people about how to get the most from your digital advertising!
DIGITAL ADVERTISING | HOW IT WORKS
You can buy display advertising in two ways:
Cost per thousand & Tenancy
Cost per thousand guarantees your advertising a defined number of views and can be used over a short period for a high-intensity campaign [such as a new product or service launch] or a longer period for brand building and awareness.
Tenancy gives your advertising an exclusive position on our website for a fixed period. Your ad will always be visible and will not share the position with other advertisers. Tenancies are useful for high impact bursts.
Digital Sponsored Content
Visibility, credibility and tracked engagement. Your contributed article will appear in the same style as a news story on the jerseyeveningpost.com landing page.
Classified Website Ads
These sites generate over 700,000 views per month from motivated buyers, sellers and browsers.
jerseyeveningpost/property.com is ranked first by Google in local organic searches for ‘Property for Sale’. An independent study by research company 4Insight this year found that the JEP in print and online was the most likely media to be used by those searching for a new home.
Our Property platform is extremely effective and user-friendly and generates over 240,000 views per month, resulting in over 180,000 clicks to advertiser websites in 2020 from almost 3 million properties viewed.
jerseyeveningpost.com/jobs is ranked second by Google in local organic searches for ‘Jobs in Jersey’ after the Government of Jersey website.
An independent study by research company 4Insight this year found that, excluding the Government jobs-board, the JEP in print and online was the most likely media to be used by those searching for a new job.
Our Jobs platform routinely lists over 1,500 opportunities and enables users to register for notifications on the latest roles advertised by local organisations.
jerseyeveningpost.com/motoring is ranked first by Google in local organic searches for ‘Cars for sale Jersey’.
This year, an independent study by 4Insight found that the JEP in print and online was the most likely media to be used by those searching for a new car.
Our Motoring platform routinely lists over 800 vehicles for sale and enables users to register for notifications regarding the latest cars available from local dealerships and private sellers.
familynotices.je is ranked first by Google in local organic searches for ‘Family Announcements Jersey’.
Our family notices website is updated daily with all announcements made in the Jersey Evening Post.
This easy-to-use site provides an important service to locals and those living overseas regarding births, marriages and deaths on the Island. It enables users to interact with notices, light candles and post supporting messages.
We are here if you would like to come and see us in person, here to help you place this important ad.
DAILY NEWS EMAIL
Our daily news email is highly viewed as our users have ‘opted in’, with a 60% open rate daily. This overview of key news stories links through to the online newspaper for extended articles. This gets sent out daily at 9.30 am, before any other local news email.
With over 72,000 followers on social media, our platforms are a great place for you to get your business seen.
Our Facebook and Instagram ‘Stories’ gives you the opportunity to appear next to our top daily headlines and breaking news with a ‘swipe up’ link to your website.
We can also create campaigns, setting specific objectives, driving traffic to your website, increasing brand awareness or showcasing your latest product range.
JEP Media produce a diverse array of special supplements and features over the course of the year, to help advertisers specifically target their audience.
New publications and features are added regularly, ensuring topicality and relevance.
To assist in your campaign planning this year, you can request our 2021 publication calendar.
Our award-winning, monthly property supplement showcases prestigious homes for sale alongside the latest developments in the Island’s vibrant residential and commercial scene.
Advertisers benefit from engaging content, high-calibre pictorials, and exceptionally high retention value – all of which maximises exposure and drives response.
Our business features are underpinned by specialist journalism and unrivalled reach, diversity, quality, and insight.
Whether establishing employer of choice positioning, amplifying company values, reinforcing service provision scope, personalising the team or lobbying external decision-makers, JEP business supplements are respected, authoritative, and well-placed to deliver on your objectives.
Winner of the UK 2019 regional press awards’ magazine of the year, Eco Jersey is a quarterly publication focusing on ‘engaging, informing and encouraging action’.
Printed on paper that conforms to the highest sustainability standards, Eco Jersey is the community’s voice in the battle to protect the environment.
Eco Jersey is the perfect partner to showcase your organisation’s ESG initiatives.
Bespoke Publications & Supplements
Showcase your business, event, launch or initiative with a supplement or publication designed exclusively for you by our skilled features team.
We can create a publication (printed and digital) to share with your team and clients, and if you would like to share with the island, we can include it in the Jersey Evening Post.
We produce a wide range of special supplements which help highlight different aspects of Island life.
This celebration of all things Jersey puts thousands of JEP readers in touch with local organisations every year.
Our features team is full of creative writers working tirelessly on new ideas; however, they are always looking for inspiration.
So, if you have a feature concept for your business or sector, feel free to share it with us, and we’ll put you in the spotlight!
The Jersey evening post calendar
Sales for the Jersey Evening Post on the day of the free calendar insertion typically exceed the average by over 10%. Businesses that support the product benefit from month-long visibility in over 10,000 Island homes.
As part of LMS, our team works with guest speaker and media industry expert, Craig McNerlin, to deliver webinars and presentations on how to create the best media strategy for your business.
The next LMS programme starts in June 2021. The event booking link will be added here soon.
If you would like to be notified nearer the time, then please get in touch, and we will add you to our event mailing list.
pride of jersey 2022 sponsorship
Award sponsors are given the opportunity to align with an award, work with the JEP in shaping content, vote for winners, and attend the unique awards ceremony hosted annually by Graeme Le Saux and Georgie Mottram.
Sponsors benefit from huge pre and post-awards editorial and advertising coverage as part of their package.