Ride Case Study
Freeway, wanted to humanize its business, building local sentiment in a competitive market. JEP Media offered a sponsorship to the financial services company, supporting a monthly feature called RIDE.
The feature focused on the avid cycling community in Jersey and beyond. The company advertised within the RIDE and also would provide frequent editorials with a focus on cycling. The feature gained further influence by partnering with a local bike shop that provided a monthly competition. A custom website called ride.je provided recommended cycle routes around Jersey.
The sponsorship included:
- a weekly run of paper
- digital and social media advertising for further brand awareness