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JEP MEDIA TIDAL RUM CASE STUDY

Ride Case Study

Freeway, wanted to humanize its business, building local sentiment in a competitive market. JEP Media offered a sponsorship to the financial services company, supporting a monthly feature called RIDE.

The feature focused on the avid cycling community in Jersey and beyond. The company advertised within the RIDE and also would provide frequent editorials with a focus on cycling. The feature gained further influence by partnering with a local bike shop that provided a monthly competition. A custom website called ride.je provided recommended cycle routes around Jersey. 

The sponsorship included:

  •  a weekly run of paper
  • digital and social media advertising for further brand awareness 

See RIDE here. 

Supplement Design

photos of people in Jersey
photos of people in Jersey