Jersey Rally Case Study
The sponsor of Jersey Rally was looking to produce a magazine with the details of the 2021 Jersey Rally. Their goal was for the magazine to be distributed to every household. There were a few obstacles, such as print and distribution costs, that provided some initial challenges. Additionally, regular Jersey Rally advertisers were not expecting the rally to go ahead due to COVID-19, so they had allocated their marketing budget elsewhere. The client wanted an Island drop. To assist with print cost down, we suggested an A4 full colour printed sheet, folded in half to be posted to every Jersey household. There was a QR code on the printed collateral that took the reader to an e-edition by using the QR code on the front page blurbs, filler advertising, digital takeover, and social media stories. The campaign was a success, and the QR code achieved over 3,500 click-throughs.
Print and Social